NiftyNoon: Mainstream Brands Re-Embrace NFTs

Gucci, Bugatti, Nike, and Reddit are back to sharing their appreciation for digital collectibles (April 7, 2023)

Nifty Thought

• The trend of mainstream brands celebrating NFTs is back, seemingly out of nowhere. Bugatti, Nike, Gucci, and Reddit have all made tweets teasing upcoming NFT collections from their main Twitter accounts. These brands have wide appeal with some even being considered aspirational. This normalization of NFTs and digital collectibles as regular consumer purchases is crucial in generating the interest necessary to actually increase NFT demand. While this likely will have little impact on the asset prices of most NFT collections, the introduction of new users to the experience is extremely promising for the technology overall.

Project News

• Twitter has announced they are ending Tweet embed access for Substack. Over the weekend, the NiftyNoon team will work to deliver a new system that provides a more visually appealing format. We apologize for the inconvenience.

• Otherside announces Relics by Gucci KodaPendant sale begins at 6:00 PM ET today:

  • https://twitter.com/othersidemeta/status/1643974568724529156?s=46&t=Hb-nBT0zonE82bFfQEj7Cg

• Reddit teases the third generation for their digital collectibles

  • https://twitter.com/Reddit/status/1643332110298542081

• Bugatti teases their Bugatti Asprey generative NFT collection:

  • https://twitter.com/bugatti/status/1643614477407989763?s=46&t=Hb-nBT0zonE82bFfQEj7Cg

• Nike SWOOSH shares details about the upcoming Force 1 Collection:

  • https://twitter.com/nike/status/1643346713736888332?s=46&t=Hb-nBT0zonE82bFfQEj7Cg

  • https://twitter.com/dotswoosh/status/1643657286127177728?s=46&t=Ou3nWWJIMm-B_ulRtBirJQ

• 10KTF teases adding Nakamigos to their list of supported NFT collections:

  • https://twitter.com/10KTFshop/status/1644108974743076864?s=20

• Beeple explains he has no connection or relationship to Nakamigos whatsoever, despite his artwork celebrating the project:

  • https://twitter.com/beeple/status/1642887612930113536

Community News

• Doopiethecop accepts 3 ETH offer for this Iron Paw Gang following community controversy:

  • https://twitter.com/doopiepng/status/1643793587078049798?s=46&t=Hb-nBT0zonE82bFfQEj7Cg

• Member of the Iron Paw Gang team mints a 1/1 Full PureBread Iron Paw Gang, which he announces he will sell and donate the money to charity:

  • https://twitter.com/ashbstract/status/1643982639953768450?s=20

• Doodles recording of community Twitter Sesh #3:

  • https://twitter.com/doodles/status/1643764877654147072?s=20

Quick Stats:

• OpenSea Daily Volume: 4,487 ETH (▼ 6.50%)

• Blur Daily Volume: 11,611 ETH (▼ 8.23%)

• BTC: $27,929.45 (▲0.04%)

• ETH: $1,854.57 (▼0.60%)

• Solana: $20.42 (▼1.25%)

• Polygon: $1.11 (▼1.17%)

NFT Daily Winners:

• 🧝🏼‍♀️ DigiDaigaku 4.60 ETH (▲12.47%)

• 🌈 Doodles: 2.77 ETH (▲0.95%)

• 🐧 Pudgy Penguins: 4.10 ETH (▲0.08%)

• 🐈‍⬛ VeeFriends: 3.24 ETH (►0.00%)

• 🦉 Moonbirds: 3.12 ETH (▼0.32%)

• 🧟 Mutant Ape Yacht Club: 12.75 ETH (▼1.15%)

• 🚬 CryptoPunks: 56.60 ETH (▼1.39%)

• 🦧 Bored Ape Yacht Club: 58.50 ETH (▼1.83%)

• ⛩️ Azuki: 13.09 ETH (▼1.95%)

NFT Daily Losers:

• 🏳️‍🌈 Chromie Squiggles: 9.42 ETH (▼2.82%)

• 🧬 Clone: 2.77 ETH (▼2.85%)

• 🥃 Proof Collective: 12.25 ETH (▼4.26%)

Notes:

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